ICON RESOURCES IRT

Meet Your Buyers Where They Are: Differentiating How You Sell in a Digital Economy

There’s a plethora of research that demonstrates how today’s B2B Buyers are more digitally engaged than ever before. They’re not only more informed, they’re leveraging social networks and online sites to find solutions to their problems and vendors who can deliver. This connected B2B buying environment presents an unprecedented opportunity for salespeople who take the…

Details
ICON RESOURCES IRT

Data-Informed Decision Making

We all want to make the best possible decisions in any given situation, but how people make decisions varies from person to person (and organization to organization). One of the challenges of making the best decisions is knowing how much to rely on the tools at your disposal and how much to rely on your own instincts.

Details
ICON RESOURCES IRT

What Is The Future Of The Office?

One of the things I am always curious about is how prior generations saw their future and how they interpreted what life would be like. There isn’t any correct answer per say, but revisionist history is always a fascinating exercise. In 2014, the BBC wrote up an interesting account of Isaac Asimov’s predictions tied to…

Details