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In-Store Beacons & Analytics

In 2002 Tom Cruise starred in the Steven Spielberg film Minority Report. The basic plot was a special team of law enforcement officers in the year 2054 could predict who was going to commit a crime, using people and technology, and they would arrest the perpetrator before the crime was committed. In addition to using…

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ICON RESOURCES IRT

Meet Your Buyers Where They Are: Differentiating How You Sell in a Digital Economy

There’s a plethora of research that demonstrates how today’s B2B Buyers are more digitally engaged than ever before. They’re not only more informed, they’re leveraging social networks and online sites to find solutions to their problems and vendors who can deliver. This connected B2B buying environment presents an unprecedented opportunity for salespeople who take the…

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ICON RESOURCES IRT

Data-Informed Decision Making

We all want to make the best possible decisions in any given situation, but how people make decisions varies from person to person (and organization to organization). One of the challenges of making the best decisions is knowing how much to rely on the tools at your disposal and how much to rely on your own instincts.

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