There is no industry that cannot leverage information technology to improve operational efficiencies, productivity and margins. The Hospitality Industry is no exception. Specialised IT solutions can help hotels to transform into highly competitive and more responsive organizations. They can respond better to changing customer needs while helping achieve higher ROI on IT investments.
As competition intensifies, industry players must differentiate by consistently delivering a personalized guest experience and undergo enterprise wide transformation. The hospitality industry is witnessing a rapid consolidation through mergers and acquisitions and is highly influenced by changing demographics, changing travel needs making it increasingly important to drive innovative strategies to capture attract and retain guests
A Leading Hotel Chain enhances its forecasting and analysis
capabilities by using Business Intelligence applications
Our customer has been Voted as one of the Gold List Hotels in Asia, Australia and Pacific Nations in the 2005 Readers' Choice Gold List of Conde Nast Traveller, it is a five-star business traveller's hotel that provides 1,200 guestrooms with city or harbour view including 32 suites, 2 exclusive Club Lounges and 2 Presidential Suites. The rooms, equipped with broadband Internet access, are designed with plush features to meet the needs of every business traveller.
The company wanted to do a detailed forecasting across various market segments and study the trends in these specific segments. Ther also wanted to perform occupancy analysis on the various category of their rooms. This would help them to find out about the trends and preference of its various customer groups and help to strategize better.
Solution Proposed and Implemented
We took care of all their needs by implementing Qlik View
applications to help them carry out a detailed analysis of
the various market segments they catered to. The analysis
enabled them to know their profitable customers and their
repeat business from various segments. They could now perform
occupancy analysis based on revenue per available room( REVPAR)
,average room rate segment wise (ARR) etc.