Retail business the world over has gone through a makeover. Customer demographics, spending patterns and category movements are changing everyday. Retailers have access to more information today including financial data, point of sale (POS) data, inventory and RFID data.
This information resides in various formats on multiple systems, and retailers are faced with the challenge of figuring out how to use it to drive business performance.
With our business Intelligence application, QlikView, retailers get the tools to efficiently manage financial performance and gain insight into customer buying patterns and operational effectiveness. This helps them to leverage the data to accurately forecast sales, minimize costs, and maximize return on investment and increase revenue and profits.
A leading Watch retailer in Asia enhances its analytical capabilities with our Business Intelligence applications.
Our customer is a leading retailer and distributor of the world's top watch brands in Asia . The company's success through the years is predicated upon being able to feel the pulse of the thriving market for luxury items, and the foresight to shape a business to take advantage of that development.
The company's innovative approach is reflected in the retail concepts that drive its business. Different products lend themselves to different marketing and sales strategies.
The company was on the lookout for a solution which could help them to perform analysis across different product segments, integrate sales and finance data and overall enhance their analytical capabilities.
Solution Proposed and Implemented
We were able to fulfill the customer's expectations through QlikView applications. The customer was able to perform product wise segment analysis, which greatly helped them to earmark the profitable product lines. They could also implement and easily monitor the incentive programme for the sale person as all the sales data was integrated with the financial data.