FMCG
How we help our clients
Capabilities
Icon has helped leading FMCG companies boost market competitiveness, optimize supply chain operations and drive consumer insights in the following areas
- Consumer behavior analysis
- Sales performance analysis
- Inventory management analysis
- Marketing campaign analysis
We can help FMCG companies to streamline operations, boost field performance and enhance dealer engagement through the following
- Salesforce automation for field-force
- Dealer and distributor engagement systems
- Sales planning and execution
- Inventory visibility and order tracking
Business Automation Using Salesforce
We helped a leading brewery company streamline sales operations and improve distributor coordination by automating field force activities, enhancing sales planning and enabling real-time order visibility through Salesforce and Heroku-based solutions.